Design thinking should be at the core of strategy development and organizational change in order to create a culture that’s focused on this way of solving problems. This way of thinking can be applied to products, services, and processes; anything that needs to be improved.
— Lawton Ursrey, Forbes

The fastest way to a solution may not always be a straight line.

Linear thinking deprives us of looking at all the potential solutions to a challenge - including options that make get better results or make better use of your resources. Human-centered design allows you to get more voices at the table and looks at the possibilities, instead of just the past.

Empathy Interviews

Empathy Interviews

Collaborative Workshops

Collaborative Workshops

Clear Visualization

Clear Visualization

Strategic Concepts

Strategic Concepts


How do we do it? Here are some of the tools we use.

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What motivates your audience?
Good strategy starts with a deeper understanding of how your audience’s motivations. Our Stakeholder + User Interviews let us help you understand those you are serving, those you want to serve and and those who make your mission happen. We will use our expertise to uncover valuable insights, promising opportunities to meet your goals and determine the correct challenges to tackle.                                                       

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What is your unique niche?
Understanding the landscape in which you serve can help define where your organization can make the most impact and differentiate from others. Whether for membership, visitor, or volunteer experiences, our Discover and Define processes can help you learn from what others do well and where there are opportunities to advance your mission. 

                                                     

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What are your best ideas?
Your team holds the teeny insights that can lead to big, impactful ideas. Our Collaborative Workshops, customized for your mission and challenges, can bring them to the surface for further exploration. These workshops can bring together a variety of stakeholders to gather feedback and build buy-in moving forward.

                                           

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What are strategic your solutions?
Based on research and insights from your team, we can bring to life potential concepts that help you better understand the potential of options. These visualizations help facilitate discussions that cut around the missteps that often come out of miscommunication.

                                                 

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What are the most impactful solutions?
How do you know what concepts will be most effective with your audience? We find low-cost ways of prototyping and testing concepts, getting ideas in front of your audience and quickly iterating them to find the strategies and solutions that make the change you need.

                                     

Find out if this process right for you by reaching out below.